Xylem Maxed It with Max Media
Xylem is a leading water technology company committed to “solving water” by creating innovative and smart technology solutions to meet the world’s water, wastewater and energy needs.
In a world of ever-growing challenges, Xylem delivers innovative water technology solutions throughout the cycle of water.
Its technological strength across the life cycle of water is second-to-none. From collection and distribution to reuse and return to nature, their highly efficient water technologies, industrial pumps and application solutions not only use less energy and reduce life-cycle costs, but also promote sustainability.
The Max Challenge
To reach industry sectors within food, construction, and water management across Europe and the Middle East. Within each industry sector they wished to reach senior level management, and decision makers alongside engineers on the projects.
Campaign/Goal
Xylem wanted to reach senior decision makers at management level throughout the EMEA region and create a new sales pipeline.
Campaign Duration
4 months.
Maximised Solution
We used our research resource centre to establish the size of the universe and understand which were the most pertinent media vehicles to target the industry sectors in each country, and also the job role and function.
From our extensive research we implemented the campaign across, peer reviewed magazines, websites and newsletters.
Maximised Result
Xylem were extremely pleased with the 25% increase of brand awareness that we created in the region on a localised level for the range of products they supply. We also located key exhibitions that they now attend to help build relationships, within the water technology sector. Exhibition attendance has boosted sales enquiries by 33% in 2 years.
