Worldpay is a global leader in payments processing technology solutions for merchant customers. They operate reliable and secure proprietary technology platforms that enable merchants to accept a vast array of payment types, across multiple channels anywhere in the world.
Worldpay wanted sales leads from SMEs, from trade in the UK via lead generation
We created several mini surveys, and white papers designed for different SME market segments, within the UK. We purchased data that reached the target audiences of SME trade in the UK. The surveys were designed to qualify the target audience but to also give valuable insight into markets for further campaigns.
Max Media generated over 2,000 leads to Worldpay and through the research established several new target audiences that Worldpay were not aware of before the campaign. The research also gave an insight into timings and what were the reasons for purchasing a card paying system.