South East Expo

Thackray Williams Maxed It with Max Media

South East Property Expo is a not-for-profit event organised and administrated  by Thackray Williams Solicitors, the regions leading property experts.

The Max Challenge

Campaign/Goal
Thackray Williams the organisers of South East property Expo asked Max Media to locate attendees interested in the event. We were asked to design an HTML and deliver to, and inform potential exhibitors and visitors of the up and coming event.

Campaign Duration
6 weeks

Maximised Solution

  • Develop and design the correct database that that would maximise response
  • Create an eye catching email that would engage
  • Deliver the email out and collect data on the success of its open rate

Maximised Result

  • 23,000 email addresses
  • 83.45% delivered
  • 25.3% open rate
  • 4.93% click throughs
  • 3,401 click throughs to the website

These results were way above the industry standard and its success was purely down to the correct data and creative being implemented. The event was totally sold out and exceeded all expectations. The 2018 event is planned for September this year.

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Category
B2C