Inmarsat PLC Satellite Communications

Inmarsat Maxed It with Max Media

As the industry leader and pioneer of mobile satellite communications, Inmarsat has been powering global connectivity for nearly four decades.

An unrivalled portfolio of global satcom solutions and value-added services to keep organisations connected at all times – whether travelling on land, at sea or in the air. No matter where your business takes you, you can rely on Inmarsat for all your mission-critical communications.

The Max Challenge

Campaign/Goal
Max Media was tasked with identifying the decision makers within the utilities and power sector. After reviewing the available media opportunities we selected a mix of digital and print media aimed at senior managers.

Campaign Duration
3 months.

Maximised Solution

After researching the available media platforms, print media still played a very significant role in reaching the target audience. We utilized this intel with an upweighted print media plan, backed up with digital sponsorship activity, electronic direct mailers and PR.

Maximised Result

The campaign launch and its continuation have been a huge success for Inmarsat. They have achieved an increase in market share within this sector by 19% over 2 years  and now require our expertise to help them  target new markets.

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Category
B2B