Currencies Direct

MAXimum satisfaction

“We chose Max Media because they offer excellent quality of service, marketing intelligence that is second to none and are a very approachable team well prepared for media briefs.”

– Currencies Direct.

Currencies Direct MAXed it with Max Media

Currencies Direct is one of Europe’s largest independent foreign exchange specialists with their head office and global trading centre based in the city of London. It has offices across 5 continents, with a 2,000 strong franchise network of business partners and affiliates.

The MAX challenge

Currencies Direct challenged Max to target expats and indigenous residents and businesses in Portugal to launch their new Portuguese office over several years.

Campaign duration:
6 months

MAXimised solution

Max Media International scheduled a broad media mix across print – newspaper press and quality magazines, radio, major exhibitions in Portugal and UK Sunday press.

MAXimised result

Currencies Direct win more than 400 new clients.

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