Bupa International private medical insurance offers direct access to some of the best doctors and hospitals in the world, accompanied by premium levels of customer service. Designed for individuals who value expertise, freedom and quality, whether a client wants to see a preferred doctor close to home or a specialist in another country, Bupa aims to deliver an exceptional worldwide network of choice.
To help launch Bupa International into China, targeting English speaking people who work and live in China.
To fully understand the size of the audience within China and the best way to reach the English speakers, we utilised our research division, I-World Research who run the ExpatSurvey.com. After analysing the data available to us we established a mix of traditional media options including print, digital, radio and outdoor.
To build relationships with the media owners, our Managing Director spent 3 weeks in China speaking with the key media to help secure the best possible deals and build relationships, and value added for Bupa International.
We included a social media campaign with relevant PR to help build awareness of the Bupa International brand, as it was totally unknown in China.
The campaign was a great success and Bupa International continues to market to China and the surrounding regions. As a result of the campaign Bupa International opened its own office in mainland China. Today Bupa International is one of the dominant health insurance companies providing services in the Asia Pacific Region.