“BQ Watches is Europe’s number one buyer and seller of pre-owned luxury watches. With over 30 years’ experience, BQ Watches holds an extensive range of pre-owned and new premium watches including Rolex, Cartier, Omega, Breitling and many other brands.”
BQ Watches needed proactive planning and promotion of their roadshow activities around Europe to maximise sales revenues and make their trips more cost effective.
Throughout the year.
Max Media identified the leading press titles within each city and negotiated keen-rated contracts.
Securing guarantees on highly visual positions. This increased the quality of footfall, maximized exposure and profit on each event.
Turnover for BQ Watches was increased by 16% with this campaign over a 4 year period.
January 16, 2017